Tuesday, August 11, 2009

It takes an American to expose our arrogance


Given all the jingoism that we often hear from Americans about theirs being the best country in the world, some might find it ironic that it takes an American to point out our arrogance. After a recent visit to British Columbia, David Rich, of Glendale Arizona, was gobsmacked (his words) by BC's slogan, The Best Place on Earth. And so should we all. What began as a slogan in some slick ads for Tourism BC, somehow morphed into the official provincial slogan. Who thought this was a good thing?

British Columbia is indeed a beautifully diverse place, but to suggest that it is the best place on earth smacks of a smugness that is unbecoming and embarrassing. A little humility is a good thing.

And what does the rest of the world think when they see that slogan? It's laughable and dismissive of other places, which in some cases are more beautiful than British Columbia. Ritch suggests that British Columbians who subscribe to this best place on earth nonsense (my word) may fall into the trap of being too insular, like some of his fellow Americans. And he says that they need to visit Pakistan's Karakoram Mountains, Nepal, Chile's Torres del Paine National Park or Iguazu Falls.

We've all come across braggarts in our lives, and they aren't always pleasant to be around. As a person, as a business, as a province, or a country, never believe that you're the best. You'll stop striving to be better, and everyone will pass you by. And by the time you notice, no one will want to play with you.

The sooner we get back to being Super. Natural British Columbia, the better

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